A little over a week ago, once-mighty (and recently insolvent) film and camera giant Eastman Kodak embraced the magic of blockchain and announced that it would soon launch Kodakcoin, "a photocentric cryptocurrency to empower photographers and agencies to take greater control in image rights management." The announcement helped Eastman Kodak's moribund stock price soar 77% - confirming that investors will bid up the stock of nearly any company that associates itself with cryptocurrencies or blockchain. Today, the next step in the saga of Kodakcoin was unveiled when TZERO, the digital-currency focused subsidiary of Overstock.com, announced that it would list Kodakcoin on its digital-currency exchange platform – making it the first third-party coin to trade on the platform. The parties intend that the KODAKCoin will launch in Q1 2018. KODAKCoin will be the first third-party security token to launch on the security token platform that tZERO is developing. KODAKCoin will serve as the currency to power the recently announced KODAKOne digital imagery platform. The parties intend to follow the tZERO roadmap by offering a security token in accordance with U.S. federal securities laws requirements with subsequent trading to occur on the tZERO trading platform. tZERO will provide end to end advisory services, technology implementation and trading services for KODAKCoin. The suite of services offered by tZERO will include, encryption of accounts, price quoting, clearing and reconciliation services, and anti-money laundering and know-your-customer verification. “tZERO’s vision in being able to develop and provide a securities token platform that complies with U.S. federal securities laws is key to the success of the KODAKCoin,” said Jan Denecke, Co-Founder of the KODAKOne platform and KODAKCoin. "The KODAKCoin offering is centered around providing photographers security and peace of mind, and the tZERO platform allows us to provide that same security to our token holders as well." Last week, Kodak and WENN Digital announced their brand licensing partnership for the KODAKOne platform and KODAKCoin cryptocurrency. Utilizing blockchain technology, the KODAKOne platform is an encrypted, digital ledger of rights ownership for photographers to register both new and archived work that they can then license within the platform. With KODAKCoin, participating photographers are invited to take part in a new economy for photography, receive payment for licensing their work immediately upon sale, receive a share of overall platform revenue, and for both professional and amateur photographers, sell their work confidently on a secure blockchain platform. TZERO’s whole shtick is that it will be the first digital-currency exchange to assiduously clear all of its coins with the Securities and Exchange Commission, making each offering – including the KodakCoin - 100% compliant with regulators. "The Crypto Revolution is upon us and to have KODAKCoin on the tZERO platform is a tremendous stepping stone in continuing the mainstream adoption of what, I would assert, may prove to be the most powerful innovation in history. As U.S. regulators seek securities-law compliant applications for companies issuing security tokens, the issuance and trading of KODAKCoin in compliance with securities laws will empower entrepreneurs and protect photographers’ property and licensing rights, while achieving another critical step in defining a new wave of digital capital formation. We welcome the KODAKCoin into the tZERO family and look forward to working with this iconic brand," said tZERO CEO Patrick Byrne. The KodakCoin offering is set to begin Jan. 31, and will be open to accredited investors in the US, UK and Canada. Although as investors watch their profits from 2017 evaporate in the ongoing cryptocurrency market route that has left bitcoin down 20% YTD, it might make some potential investors second guess if they can really afford to brook another major loss on a cryptoasset.